We specialize in our unique concept of offering fashion jewelry chain on spools. We do not sell pre-made chains because it doesn't fit into our concept of "custom made jewelry." All chain is sold retail by the inch (or centimeter) and shipped on spools 300-inches in length. Our retailer partners offer our product with confidence as it is backed by our Free Unconditional Lifetime Guarantee in writing to consumers. Our guarantee is free and always will be and it never expires. For a company to offer a product guarantee like we do is unheard of, and we directly handle any post-purchase consumer service needs.
Our selection of types and styles of chain has grown since we started in the early 1980s. We also offer a beautiful selection of pendants. The clasps needed to assemble all chain styles are available. Our hand crafted display fixtures, tools and product guarantees are included.
The display fixture should be placed in a high traffic area as it more than earns it's place in this valuable retail real estate. The fun, interactive experience of choosing from a variety of chain designs and having them made-up in any length attracts people to its location.